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Joyia Inspirational Jewelry is a family-owned sustainable fine jewelry brand based out of St. Croix, U.S. Virgin Islands. Founded by Joyia Jones and her husband, Carlo Pedrini, in November of 2012, they have since created dozens of handcrafted designs that are not only eye-catching but come with meanings that will pull at your heart strings.

Joyia believes; Just as food is nourishment for your body, JOY is nourishment for your soul. Her pieces are meant to help guide you to your JOY and the life you are meant to live.

On the Runway at New York Fashion Week

Fashion week was all that you would expect and more…exciting, exhilarating, fun and maybe even a little exhausting!  We were selected by Flying Solo, an international fashion collaborative to be a part of the September show.  Feast your eyes on our pairing with KA Originals and By Sarasty, their designs are timeless and elegant just like our jewelry. Walking the runway with incredible designers from all over the world still feels like a dream!

WATCH

AS SEEN IN

Accessories Council Magazine

In the article entitled “A GEM FROM ST. CROIX” Joyia showcases the inspiration behind some of her favorite collections, reflects on the first decade of the brand and how she is spreading JOY throughout the world. AC is a shoppable magazine featuring the latest trends, behind the scenes industry stories, news on emerging brands, statistics, and market insights. 

VIEW MAGAZINE
Nov 2022

EMPOW(her) Magazine

In the second edition, Joyia shares the inspiration behind moving to the island of St. Croix, building the Joyia brand and creating a JOYfilled life. Empow(her) magazine celebrates the contribution of women in business and women of influence in the US Virgin Islands. 

Purchase EMPOW(her) Magazine here.

View Magazine
SEP. OCT. 2022 Gift Guide

Weekly Style

We love a good gift guide and you can count on finding the top trends in Weekly Style.  See how the Champagne collection dazzled this holiday issue.

VIEW MAGAZINE
Dec 2022 Jan 2023

Girls Life Magazine

Check out the square bangles in the feature article “Candy Crush” where you discover how to mix spring looks with edgy extras! Girls’ Life magazine is dedicated to informing, inspiring and entertaining girls around the globe. 

Winter 2022

Ellas Magazine

The boldness of the Let's Get Loud hoops is begging to be in the spotlight. These hoops come in 3 different sizes and get pulled for celebrity photo shoots constantly. Grab your pair and become celeb ready!

Vol.16/No36

Jamaque Paradis

Jamaque Paradis is "the Caribbean-Latin authority on modern luxury." They fell in love with the Eternal Joy pendant with its nautical design and powerful message. 

Worn By

WWE Wrestler, Carmella - Leah Van Dale- Pathways Cuff

Brazilian singer, Zabelê - Let's Get Loud Hoops

Mariposa Cuff - Diamante Chain

Fashion model, Diovesa - 3.5" Let's Get Loud Hoops

Trilingual Singer and Songwriter, Marie Monti - Square Stackable Bangle Bracelet

Former Miss India, Manasvi - 3.5" Let's Get Loud Hoops

Film writer, @emilyyoshida - Champagne Cuff Bracelet

Get in Touch

To collaborate with Joyia, please fill out the form below. We are happy to discuss potential partnerships in areas such as wholesale, affiliates, press, collaborations, and corporate gifting.

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Store Hours:

Tuesday - Saturday
10:00AM - 5:00PM

2209 Queen Cross Street
Christiansted, St. Croix
US Virgin Islands 00820

340-713-4JOY (4569)

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© 2025 Joyia Jewelry All rights reserved. Photographs by Kelly Greer Photographer.

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